Instant likes, instant images and instant news, Instagram is the perfect marketing tool for global business schools.
In just one second, a post can attract thousands of visitors and prospective students – hence why it’s such an important network for universities to use.
So, how have these five business schools used their accounts and drawn in students’ attention with their engaging posts? Let’s have a look:
London Business School- 41.7k followers
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With over half the world’s population still without internet access, Juliet Ehimuan leads an initiative called ‘Next Billion Users’ for Africa. But this digital champion is not a charity boss or a UN chief. Ehimuan is Country Director for Google Nigeria – which is providing free digital skills training to 10 million Africans in five years. Graduating from the London Business School MBA programme in 2008, she has witnessed first-hand how technology can change lives. “The power of the human spirit lies in its striving to always do better,” she says. “All we need to do is give people the tools and they’ll do it for themselves.” Visit the link in our profile to read more.
Just how influential can a degree from the London Business School be? Their Instagram account answers that question by featuring cool quotes from their alumni as well as a detailed description of how far their MBA students have come.
For example, in the post above, the business school has cleverly featured a female graduate speaking about technology. Striving for equality in STEM, the school breaks boundaries and illuminates diversity and inclusion through its Instagram account.
Harvard Business School- 345k followers
A bustling campus filled with energy from the next generation of business leaders indicates a clever use of Insta posting.
Showing its popularity at campus events, Harvard Business School documents its commitment to student engagement on its Instagram account. The School shows that celebrations are held even after graduation. They brought back their 2018 alma mater, indicating that the Harvard Business network stays strong long after the degree has been awarded, emitting a promising future to prospective students.
EU Business School- 23.1k followers
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Tech is the future and the EU Business School knows it!
Featuring lessons outside of the classroom on their Instagram page, the school shows prospective students that business learning has no boundaries. By showcasing their learning techniques, future students get a better understanding of what’s to come if they enrol in one of the EU Business courses.
Columbia Business School- 21.6k followers
Standing by their four principles of “Knowledge, Access, Community, and Impact”, Columbia Business School wants to make a good impression on potential students considering its courses.
Graduates’ happy and smiling faces grant students an insight into their future graduation and reflects the school’s ethos of community and real-world impact.
Warwick Business School- 8.1k followers
Paired with awe-inspiring travel shots, Warwick Business School presents its degree courses as a joyful, academic ride.
Their clever use of panoramic travel sceneries on Instagram helps Warwick connect with their young target audience and boost its chances of attracting new students to its doors.
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