In a world where currency comes in the form of virtual ‘likes’, in which social media is the main source of human interaction, many universities in the UK have hired marketing teams to manage their online Instagram profiles in an attempt to boost their student numbers.
By reeling potential students in with engaging posts and tech-savvy communication tools, learners have started to align their aspirations with the positive imagery they see on university Instagram profiles.
Here at Study International, we’ve decided to take a look at 5 university Instagram accounts with a high follower count to work out why students love engaging with them…
By demonstrating to potential students the perks of their open day and the freebies you’ll receive, this bright Instagram post immediately catches your eye. With smiling faces and a busy crowd, it shows what life could look like after you enrol next year.
By cleverly featuring its new title as ‘one of the most beautiful universities in the UK’, Cardiff University has created a vibrant collage to show future, and current students, the beauty of its campus. With a core focus on campus life, the university has successfully reflected its inspirational learning environment.
In this post, Warwick asks new students to share their study space images with them. This is a clear example of how the university maintains fluent interaction with learners while promoting the benefits of staying in their accommodation – it’s a win-win situation for all!
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Two boys on a bike for sight – follow students Merlin and Alex @tandemafrica as they head off tomorrow on an epic adventure to cycle 10,000km from Cairo to Cape Town to introduce #Arclight – a revolutionary new tool in the fight against preventable blindness. . . Supported by @mrmarkbeaumont @sesexplore @therandagolf @SaintsSport @richmondsport @jdtandems . . #evertoexcel #righttosight #research #standrews #studentlife #arclight #health #CairotoCape #cycling #africa #expedition #adventure #yougotthis #twoboysonabike #eyesight #epicjourney
Student support is essential for a university and its learners to succeed. The University of St Andrews has gone the extra mile and publicised its students’ charity efforts to raise awareness and show that they care about all student accomplishments. Good Luck to Merlin and Alex!
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Welcome to the first official day of teaching! Bertie is waiting for you at the library… 📷 by @sifan619 #uniofnottingham #lovenotts #nottingham #universityofnottingham #picoftheday #instagood #photooftheday #photography #igersnottingham #uonfreshers #universitypark #beastsofUoN #catsofinstagram
As we all know, furry and friendly creatures are a great source of marketing. That’s why the University of Nottingham has informed library users of Bertie’s presence and promoted their commitment to supporting students from all walks of life – even if they happen to be cats!